Tribe Marketing – Safety In Numbers!
“Tribe marketing” is a relatively new strategy that has been adopted by Internet Marketers. Originally tribe marketing was intended to enable social groups and communities to share content, products and services with other members of their tribe.
But to shrewd and savvy entrepreneurs, tribe marketing can mean so much more than just that. Here’s a short list of some of the many benefits of implementing tribe marketing:
Tribe Marketing Overview
It makes no difference whether your business is offline or internet-based. The goal of any business wanting to turn a profit is still the same. The goal is to gain more targeted exposure for products and services, resulting in more prospects, better quality leads and hence, more sales! That’s the focus for any business. On top of that, higher profit margins can be achieved by decrease expenses and increase overall profitability.
There are numerous techniques that can be employed by internet business owners to boost targeted website traffic.
You can participate on forums and in other internet communities, positioning yourself as an expert in your niche.
You can build your own blog, comment on other people’s blogs, host webinars, tweet and even manage Facebook Fan Pages. Regardless of what methods you choose, organic search engine ranking is still one of the most powerful methods for attracting highly targeted traffic.
Now imagine teaming up with a “tribe” (hence tribe marketing). This tribe might be made up of hundreds, if not thousands of like-minded marketing professionals. Every one of these marketers will be looking for people willing to auto-syndicate their content and, in return, they will be willing to auto-syndicate your content. Your content could be going out to their network of social bookmarking accounts, Twitter, Facebook and a number of other Web 2.0 properties.
Tribe marketing is basically just a massive content syndication strategy!
Automated World-Wide Content Distribution
To benefit from the tribe marketing concept you have to be willing and able to immediately share other members’ content through a variety of social media networks. That might sound difficult, but it doesn’t have to be (keep reading to learn how)!
Tribe marketing relies on you being willing to share other people’s content. If you share more of other people’s content, then they will share more of yours! It’s as simple as that!
Tribe Marketing – A Closer Look
Let’s take a closer look at how this all works.
Getting your value-based content and sales offers to rank high up on the top search engine results pages ( SERPS ) is truly powerful when it comes to attracting highly-targeted prospects and possible customers.
Although many things contribute to how well your content ranks, perhaps the most important factor is how many backlinks you have to your content from other authority websites and web pages.
As other tribe members share your content to their non-public networks, you get the advantage of an implied endorsement, or vote, in the form of a backlink.
This could mean more direct traffic, leads and easier sales because your content will start showing up a lot more frequently in search engines.
One of the less obvious benefits is the potential relationships you can create within your marketing tribe. Like you, these people are marketers and will be looking for ways to increase profitability, so think “partnership potential” and conduct yourself in a way that demonstrates your value.
Tribe Marketing Set Up Process
You have 2 choice when it comes to tribe marketing. You can set up your own “tribe” and distribution processes, or you can join an existing tribe with a fully-functional system already in place.
If you choose the first option, you will need to develop your own network using wordpress multi-user installs, buddypress sites, article directory websites and social book marking systems. Not only that, you will need to ensure that each domain is installed on a different C-Class IP address for essential IP diversification.
Once you have done all of that you can invite people to participate!
Alternatively you can join tribepro.com and try their free service. Once you have registered you can join a tribe and syndicate a few pieces of other people’s content and get some of yours syndicated in exchange.
Later you may want to become a paid member to enjoy the benefits of massive auto-syndication, but you can wait until you get your head around how the process works before you upgrade. It may take a while for a new tribe to begin actively promoting your content, but once they do, watch out! Are you sure your servers can handle all the traffic that is coming your way?!
Tribe marketing could be the secret weapon in your marketing arsenal! To register and join our tribe click the banner below:
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