When Network Marketers join my mailing lists I always ask them what their number 1 question or concern is about MLM (A.K.A Network Marketing) so that I can address the issues that are most important to my followers. The likelihood is that their questions about the MLM industry are the same as yours, especially if you are not already seeing the results that you are striving for in your business. I have decided to share some of the most common MLM questions that I get asked with you, along with my responses and recommendations, in the hope that this will help you to move your own business forward. Today’s question is ‘What should I write about on my MLM blog?’
If you are in MLM and you don’t have you r own blog yet then you could be missing out on a ton of traffic and leads! A blog is like your own piece of real estate on the web and without it you are a bum! I mean that in the nicest possible way … but how else do you expect people to get to know you and learn what you and your business are all about?
Personally I love writing and enjoy creating and editing videos, so blogging has always come relatively easily to me, but I appreciate that for some people it can be difficult actually putting pen to paper and creating content. So today I am going to give you some pointers and suggestions about how you can create content for an MLM blog.
Firstly, here are some general pointers. If you are writing articles for the first time I have found the best length is usually 400 to 500 words (enough information to peak peoples’ interest, but not so much that they stop reading and don’t get to your links at the bottom!) Also, the best articles are written conversationally and so correct grammar and punctuation is not that important! For videos, 2 to 4 minutes is ideal for the same reasons given above.
Next up is the topic! To begin with I suggest using your articles and videos to tell your story. Everything you learn and experience you should blog about. When I started out I set myself a 90 day challenge where I created 90 videos in 90 days. By doing that I forced myself to learn something new every day. In those 90 days I discussed everything from building websites and blogs to generating traffic using list builders and Solo Ads and everything in between! I also learned a lot about marketing with Twitter and Facebook and kept pushing myself to find new and timely information. Some days it was hard to produce videos, but that was part of the challenge … it wouldn’t be called a challenge if it wasn’t challenging!
I just finished writing an email to a friend and fellow Network Marketer who was struggling to produce content for his MLM blog. He told me how he had just finished creating business opportunity video presentations to leverage his time, but was still finding it difficult to create content for his MLM blog. Here is what I recommended to my friend:
“ … why don’t you write an article on leveraging using video presentations? You could talk about how using video technologies removes the need to present and talk about how they can be used by your team to present too. It’s just an idea, but you now have experience of creating video for that purpose and you can tell people about it! You might be able to stretch it and get 2 or 3 short articles out of it!”
Hopefully this advice will be useful to you too when you come to creating content for your own MLM blog!
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