Most people who join a Network Marketing company are told to make a list of friends and family members to call about the company’s products and business opportunity. Some of these people will be interested to find out more and others will not. Some will even come to see a presentation and might even request more information. This shows that they are interested in what you have to offer, but doesn’t necessarily mean that they want to join you.

It is generally at this stage that Upline sponsors would tell their new reps that “follow-up will pay! The majority of sales are closed on the 7th follow-up, so just keep following up!” Have you ever actually tried to follow-up with someone on the phone 7 times when they are unsure whether to join you? In my opinion it is a sure fire way to come across as the push salesperson and is a good strategy if you want your friends and family to stop answering their phone when you call!

The big problem with this approach is that you either come across as pushy or needy. Either way, people are not going to be inspired to join you if that is how they perceive you. People need to be given a way out without feeling like they are upsetting or offending you. People need to feel like they can say no.

Following up on the Internet is very different. If you start by using Internet marketing strategies then you can attract a much higher volume of prospects into your prospecting pipeline. What’s more, these people are already interested in what you have to offer. By setting up an opt-in mailing list you can drip feed information to your prospects without being pushy. Remember, they asked you for the information! You are giving them what they have asked for. You are now sharing your information, following-up and sorting through your prospects completely on auto-pilot!

Yes, the percentage of prospects that you convert to reps will probably be significantly lower because there will be a lot of tyre kickers and time wasters on your list. But the unlimited number of prospects coming through your prospecting funnel will result in far more conversions overall.

Traditionally, you might have to present your opportunity to 10 people and follow-up with each of them just to get 1 or 2 new reps. That would probably take up between 10 and 20 hours of your time. Online you may have to bring 50 people into your marketing funnel to get 1 new rep. The advantage is that you can potentially get 100 new leads every week or even every day for the same investment of time! It’s definitely something worth considering I’m sure you will agree!

To summarise, you can either continue hammering the phone night after night, only to be rejected by prospects for a 5th, 6th or even 7th time, or you can learn how to set your business up online, on auto-pilot. I know how I would prefer to run my business and I can do it without losing my friends and family in the process!

To learn more about me and to register for my free Internet MLM Success Blueprint, please visit http://www.mlmsummittraining.com/IMSB.htm

There are 2 ways of looking at prospecting: either you speak to people who have not heard of your product or service before and try to convince them that they are interested, or you market to people who are already interested in what you have to offer and attract them to you. The traditional Network Marketing approach is an example of the former, but today I am going to focus on the latter – attraction marketing.

The idea of attracting qualified prospects to you may seem strange at first, but this is the essence of most forms of marketing. The goal is to make your message about your products or service easy to find, so that when people do their independent research it is your message that they see rather than your competitors. By making it know that you can help your prospects to get what they want, you will be able to generate a ton of leads for your business!

There are many different marketing strategies that you can use to attract qualified prospects. You may choose to use article or video marketing, free classifieds and banner ads, or even pay per click advertising, but whatever methods you do choose it is important to learn how to be even more effective than your competitors!

As an example of the power of attraction marketing, each article or video that you produce is like a piece of bait to your prospects. The more articles and videos you produce, the more pieces of bait you have on the web. Each of these may only bring you 5 leads per month, but if you produce 20, 50 or even 100 articles and videos then the number of leads you generate each month will soon stack up! Consistent effort is the key!

So, to summarise, you can either continue prospecting anyone and everyone, or you can find a mentor to show you how to put attraction marketing to work in your business. The major problem with learning to market in this way is that your current sponsor or upline coach is probably unclear how to do it and so they couldn’t possibly show you! If you choose to move away from the word-of-mouth network marketing methods then it makes sense to follow someone who is already achieving results building their business online. That is exactly what I decided to do and I have never looked back since moving away from the traditional network marketing strategies!

To learn more about me, or to register for my free Internet MLM Success Blueprint, please visit http://www.mlmsummittraining.com/IMSB.htm

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